Marketing tech: $50B in investment, but top tools have only 4.1% penetration

VB Insight released its first-ever State of Marketing Technology report today, built on analysis of over 3.2 million businesses and in-depth surveys of 320 marketing technologists. There’s some good news, and there’s some bad news. The bad news is that despite some $49.1 billion in investment scattered among 537 marketing technology products that have received major […]